Impact of Social Media Technology

Impact of Social Media Technology:

What is Social Networking:

As you know "Social Networking" is a widely used marketing strategy to enhance your  customer reach using social networks. By social networking you can engage with your customers and will be in direct contact of your customers. You can enhance your reach by using social media platforms. 

Lots of functionality are available in social networking sites like emails and instant messaging features and also video calling features keep you engaged with your viewers or potential customers. These features make  your life much easier and you can communicate easily with your potential customers and friends colleague in a matter of seconds. Now, its  becoming habitual, it is very essential that we investigate both the advantages and disadvantage about social networking.

What are the advantages of Social networking in our life?

Certainly, most of the social networking sites are very beneficial especially to working professionals, students and business perspective.  

• You can share your views, product details or reviews by means of messages, comments or updating status and posts.
• You just need a device and internet connectivity and social networking sites are easily available across the globe. 
• You can easily communicate with your targeted audience from  from any place.
• You can also create groups like professional belonging and stay connected on finger tips.
• Moreover, these sites recently emerged as best form online digital marketing where you can promote your business in front of thousands of audiences by simply creating your  page of the product or the site which we want to promote.
• Now a days most of the marketing organizations are using social networking platform for advertising purpose and marketing purpose.

What are the disadvantages of Social media networking?

We already discussed the advantages of Social media marketing?
Now lets discuss disadvantage of social media networking.

The main disadvantage of social media networking is spamming and its common now a days on social media platform, where some people do spamming to enhance their product reach, it will help them instantly. but in long term spamming harm in brand value so never follow the spamming.

Social media networking reduce the face to face communication.


Guys, keep enjoying and make new friends and share your thoughts/suggestions via social networking but remember never become addicted to it and try to use it sensibly!