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Internet Visibility and Its Importance


Internet and Business Online

Internet visibility

For any kind of online business, internet visibility is very important. If your business is not available on search engines (Google, Yahoo, Bing), it clearly means you are losing a huge range of internet users. Internet users mainly search for businesses by some natural keywords (search phrases), and you have to be visible on those keywords.
If you are looking for online clients then you must have a professional website describing your product.
You can get traffic to your website by two methods first one is by natural search and the second one is by paid methods.

For the first method, your site must have a good rank on Google. If not then the main question is how to get it? 
To understand this, first, we have to understand what Google is? In simple terms, Google is a search engine that shows web results on basis of your search query. In technical terms, Google has various algorithms running in the background to display the search results on basis of various parameters. The main parameter of any search engine is the content. Content means the quality and unique description of your products.
  

What is SEO?

Search engine optimization means optimizing your site according to the search engines. If you have an online business you have to do SEO for your website to get a better ranking in search engines.
There are two types of SEO first on-the-page and another one is off-page.
On-page refers to HTML content including textual content and images available on your website.  
In it, the SEO expert makes changes on your web pages according to your business and makes your site search engine friendly.
Off-page basically refers to the backlinks (the other related sites having pointing URLs to your site).
This is basically related to the promotion you have to post your website link to the online directories and Classifieds site to get a quality backlink. Google improves ranking based on backlinks.

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